The World Is Flat
"The World is Flat" by Thomas Friedmanm 2007 Farrar, Straus and Giroux ISBN978-0-312-42507-4Key Concepts:
Defines and describes globalization and why it is relevant to everyone and every industry. Uses factual observation, plain language and an absence of hyperbole.
This book started the mainstream discussion and greater awareness of the nature of globalization. For anyone that has not had the opportunity to observe the effects of globalization first hand, the book gives an accurate and balanced view into the state of globalization, what it is, what it looks like and how it is practiced world-wide.
Why is this important for associations?
The book highlights the commonality of the global community's need for better skills, education and information sharing to solve problems and improve the human condition. Associations play a critical role in the process of information dissemination and standard setting.