Wikinomics
“Wikinomics – How Mass Collaboration Changes Everything” by Don Tapscott and Anthony D. Williams, 2006 Portfoloio – Penguin Books ISBN978-1-59184-138-8Key Concepts:
Mass collaboration or "user generated content" represents a profound shift in how intellectual property is being created.
The book documents examples of how communities of common interest are creating everything from the online encyclopedia "Wikipedia" to products for major corporations, such as Proctor & Gamble, to the development of television programs by the viewers.
Why is this important for associations?
The concept of User Generated Content has been used by associations for some time, although normally with a much more controlled governance structure than defined in the book. Associations should consider the potential gains they would realize by opening their organizations to greater user input and trusting their members with more control over the future direction of their organizations.
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