Franchising & Licensing
"Franchising & Licensing" by Andrew J. Sherman, 2004, American Management Association, ISBN 978-0-8144-7222-4Key Concepts:
Franchising and Licensing of Intellectual Property, including brands, services, events, education and certification products as examples, can provide excellent opportunities for associations and businesses to develop new sources of revenue. In particular, Franchising and Licensing can be used as a strategic approach to tap new markets while managing exposure to risk and reducing the amount of capital and resources required.
Why is this important for associations?
When considering new markets in other countries, franchising or licensing of products and services might offer a superior approach compared to developing the market using your own resources. The "not-for-profit" association model is not equally applied or protected around the world and different, for-profit approaches may make better sense for your organization.