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The International Coach Federation (ICF)

 

I became aware of the work of Terrance Barkan CAE and GLOBALSTRAT through ASAE and learned about the quality work and thought leadership that they offered. 

The growth of the International Coach Federation (ICF) had been significant for many years but we had a problem focusing our efforts for the best long-term outcomes. As always, the opinions within leadership were plentiful and the possible directions that were considered were rather diverse. Our Board of Directors was certain that it was the time to engage a knowledgeable, experienced and unbiased party to help us to develop a plan.

GLOBALSTRAT was one of the several groups responding to our request. Based on the thoroughness of that proposal and a deep understanding of the issues we were facing, it was clear that they were the right partner in this endeavor.

Terrance and his team conducted a lot of research independently of the information we provided them. They were very attentive to the needs and desires of the staff and the Board for information, input or explanation. The plan they designed for us was very comprehensive and provided us with a detailed and specific roadmap on how to continue our growth globally. 

The plan called for some strong positions and necessary actions that by some may have been considered unpopular. GLOBALSTRAT was persistent. They used sound logic and business reasoning to support their recommendations. As a result, they managed to convince  the Board to pursue the plan. 

We are glad they did – three years later we are still observing an unprecedented growth worldwide, our retention rates continue to increase, even with an increase in membership dues, and the sharper focus of the organization seems to be attracting more professional and seasoned coaches as members.

GLOBALSTRAT, with their experience, expertise, industry insights and a track record of always staying current in the affairs of global associations is a proven resource for anybody who plans to grow internationally or for those that want to strengthen their international presence.

 

 


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Have you read an outstanding book on globalization, business strategy, social technologies or not-for-profit management that you would like to share? Let us know what you have read that has illuminated your view on these subjects.

Entries in Strategy (Social Media) (3)

Saturday
Nov132010

Groundswell

“Groundswell – Winning in a world Transformed by Social Technologies” by Charlene Li and Josh Bernoff, 2008 Forrester Research Inc., ISBN978-1-4221-2500-7Key Concepts:
Leading companies are harnessing the power of their customer communities for more effective marketing, brand management and product development. The book uses research and case studies to illustrate the point.

The book also provides key concepts on how organizations can develop a strategy to interact with their customer communities as well as how to segment and profile those communities.

Why is this important for associations?
Many of the examples and concepts can be directly applied to the association community, however, the research and examples are geared primarily towards the corporate environment. Therefore associations will need to tailor the concepts with the unique governance structure of an association to put the concepts into practice. 

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Saturday
Nov132010

The Starfish and The Spider

“The Starfish and the Spider – The Unstoppable Power of Leaderless Organizations” by Ori Brafman and Rod A. Beckstrom, 2006 Portfolio – Penguin Books ISBN978-1-59184-183-8 Key Concepts:
Organizations that have a completely flat hierarchy are powerful, pervasive and very resilient. It shows how traditional hierarchial organizations are losing the ability to control information in the new environment of mass collaboration and communication.
 
The book also reviews some of the limitations of "leaderless" organizations and discusses the merits of retaining at least some form of hierarchy in a blend of traditional and new structures.

Whis is this important for associations?
Associations have the potential to transform into a very flat hierarchy and to exploit the potential that this new structural form offers. This book offers excellent ideas and a balanced view of the pro's, con's and issues to consider that will allow associations to evaluate if a new "flat" structure is right for them.
 

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Saturday
Nov132010

Wikinomics

“Wikinomics – How Mass Collaboration Changes Everything” by Don Tapscott and Anthony D. Williams, 2006 Portfoloio – Penguin Books ISBN978-1-59184-138-8Key Concepts:
Mass collaboration or "user generated content" represents a profound shift in how intellectual property is being created.

The book documents examples of how communities of common interest are creating everything from the online encyclopedia "Wikipedia" to products for major corporations, such as Proctor & Gamble, to the development of television programs by the viewers.

Why is this important for associations?
The concept of User Generated Content has been used by associations for some time, although normally with a much more controlled governance structure than defined in the book. Associations should consider the potential gains they would realize by opening their organizations to greater user input and trusting their members with more control over the future direction of their organizations.
  

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